Sofia Moraes's profile

Todo Muebles - Visual Identity | Catalog Design

TODO MUEBLES is a company with more than 30 years in the market dedicated to the design, creation, distribution of furniture and decoration located in Barcelona, ​​Venezuela. Specialized in offering exclusive pieces, made of national material, providing truly durable and affordable furniture. Each piece is designed to satisfy the user's needs, whether custom-made desks, children's furniture, elegant and luxury kitchens or industrial furniture. TODO MUEBLES can and will create any required solution in the most direct, easy and effective way. 
The development of the logo began with the creation of the logo-brand. After visiting the TODO MUEBLES establishment, understand its clientele, ideology and other characteristics of its company. I came up with the idea that any project, regardless of its scale, started with a simple idea. One of the simplest orders from this company could be wooden benches. Each piece is unique, and is first designed with 3D programs to understand the resistance, hardness, durability and most importantly if it fits the client's requirements. A simple wooden bench conveys in a few seconds what this company does.
The design of the catalog was a fundamental piece of the marketing strategy of the brand. The online catalog was published on the Issuu platform. This made it easy to share through all digital platforms, allowing people to interact with the products from the comfort of their phone. Ultimately, it drove traffic on social media creating more interactions with the action buttons and most importantly, we achieved new contacts from future clients and sales of several furnitures.
 
Todo Muebles - Visual Identity | Catalog Design
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Todo Muebles - Visual Identity | Catalog Design

Graphic Design - Sofia Moraes Motion Graphics - Felix Bolivar

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